dolescent Exposure to Food Advertising n Television
نویسنده
چکیده
ethods: This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based on 170 top-rated shows across network, cable and syndicated TV stations over the 9-month period from September 2003 to May 2004. A total of 238,353 30-second equivalent advertisements on the top-rated shows were assessed. Each advertisement was weighted by its rating to measure actual exposure to advertisements.
منابع مشابه
Amount of Hispanic youth exposure to food and beverage advertising on Spanish- and English-language television.
IMPORTANCE Exposure to large numbers of television advertisements for foods and beverages with little or no nutritional value likely contributes to poor diet among youth. Given higher rates of obesity and overweight for Hispanic youth, it is important to understand the amount and types of food advertising they view. OBJECTIVE To quantify the amount of food and beverage advertising viewed by H...
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OBJECTIVE To examine trends in children's exposure to food-related advertising on television by age, product category, and company. DESIGN Nutritional content analysis using television ratings data for 2003, 2005, 2007, and 2009 for children. SETTING Annual age-specific television ratings data captured children's exposure to broadcast network, cable network, syndicated, and spot television ...
متن کاملTelevision food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States.
BACKGROUND Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth. OBJECTIVES Examine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure. METHODS Nielsen panel data provided viewing times and amou...
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متن کاملAdolescent exposure to food advertising on television.
BACKGROUND Television viewing is hypothesized to contribute to obesity among children and adolescents through several mechanisms that include the displacement of physical activity, snacking while watching TV, and the influence of food advertising. METHODS This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based o...
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